Anna Zhenova is a green chemistry expert who helps innovative companies develop truly green products and processes for a renewable, circular bioeconomy. Tap into her scientific and market expertise to save time, gain new partners and customers, and deepen your understanding of green science.

Ph.D., Chemistry, University of York
M.Sc., Chemistry, Carnegie Mellon University
B.Sc., Chemistry, California Institute of Technology

• Identified safe, biobased solvents to replace ethanol in start-up fragrance application, representing 100% hazard reduction. Analysed 22 key fragrance components and identified two promising replacement solvents.
• Connected biobased solvent manufacturer with high-value potential customers, including 4 out of top 5 market leaders, covering 51% of the target market. 6 weeks, 6 introductions to decision-makers at major multinational customers.

Solubility science - Hansen parameters (HSP), computational prediction, polymer solubility, solvatochromic parameters
Sustainability metrics - life cycle analysis (LCA), green metrics, certifications, standards, carbon footprint, chemical footprint, biodegradability, compostability, bio-based chemicals
Chemical hazards - hazard assessment, hazard reduction, safer chemicals
Science communication - clear communication, chemical USP, avoidance of greenwashing
Market intelligence - green chemicals, sustainable chemistry, renewable materials, natural and bio-based feedstocks, bio-based polymers