JOIN CICA
JOIN CICA

Arijit Basu

B.Sc (Chem), Exe. Mgmt (IIM-C), IMD Alumni

Member Profile

  • Consummate leader in business for strategy and execution in the construction chemicals and lubricant industry with 20+ years of experience in India
  • IIM-C alumni
  • Chemistry Graduate
  • Lubricant enthusiast
  • Construction Chemicals veteran
  • General Management
  • P&L Management
  • Strategy to Execution
  • COO @ Veedol
  • Former Managing Director @ Sika
  • Pet & Animal lover
  • Chess hobbyist

Qualifications and Accreditations

Executive Leadership Program (LEAD 2018-2019) from IIM Kolkata on Strategy, Finance, Design Thinking, Marketing and Operations

Leadership Development Program at IMD, Lausanne (Switzerland) and part of IMD Alumni Club, India

PGDBM (Post Graduate Diploma in Business Management) from Institute of Modern Management, Kolkata (Calcutta), India with 1st Class

Bachelor of Science (BSc) with Chemistry (major) from Calcutta University, Kolkata (Calcutta), India in 1997

Dr. APJ Excellence Award for Outstanding Individual Achievement as Industry Leader

Former President of Construction Chemical Manufacturers’ Association (CCMA)

Recent Experience and Assignments

Fairmate Construction Chemicals (as full time advisor from April – Dec 2019)

Projects under McKenzie Consultant

Projects under GLG Consultancy

Projects under Guidepoint Consultancy

Projects under Coleman Research

Projects under Boston Consultancy Group

Projects under Infoline Consultants

Projects under Stratlancer

Career Details

Jan 2020 till date Chief Operating Officer at Tide Water Oil Co. (India) Ltd. (Makers of Veedol Lubricants)

Apr 2019 to Dec 2019 Advisor at Construction Chemical Company (Fairmate)

SIKA INDIA PRIVATE LIMITED (1998-2019)

  • Jul 2015 to Jan 2019 Managing Director
  • Jan 2014 to July 2015 Country Head - Roofing & Sealing - Bonding / BD - Strategic Industrial Accounts
  • Jan 2012 to Dec 2013 SBU Head
  • Oct 2009 to Jan 2012 Corporate Manager - Strategic Sales Unit (SSU)
  • Feb 2007 to Oct 2009 Corporate Market Field Manager
  • 2004 to 2007 Business Manager (Floor to Roof)
  • 2002 to 2004 Regional Manager
  • 1998 to 2002 Sales Trainee/Sales Officer/Sr. Sales Officer/Area Sales Manager

Detailed Expertise

INDIAN MARKET ENTRY STRATEGY – WHAT NOT TO DO!

GROWTH CATALYST- BUSINESS DEVELOPMENT, SEGMENTATION, PRODUCT INTRODUCTION, DISTRIBUTION

EFFECTIVE ORGANIZATION STRATEGY – TALENT SEARCH, ORGANIZATION STRUCTURE, PERFORMANCE INCENTIVE AND PEOPLE MANAGEMENT STRATEGY

Contact Card

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